The World of Coca-Cola permanent exhibit in Atlanta chronicles the fascinating history of Coca-Cola. Learn about the legend of Coca-Cola’s secret formula, see more than 1200 Coca-Cola artifacts and sample over 100 Coca-Cola flavors from around the world.
There are many multimedia attractions and entertainment options, for example the large exhibition on the different forms of Coca-Cola advertising.
The highlight is the bottling plant for the Coca-Cola bottles, from which you can take a Classic Coca-Cola home with you at the end of the World of Coca-Cola exhibition.
The World of Coca-Cola is located in Atlanta, Georgia, where The Coca-Cola Company is headquartered at Pemberton Place.
The complex is across from Centennial Olympic Park, which houses the Georgia Aquarium and the Center for Civil & Human Rights. Pemberton Place was named in honor of John Pemberton, inventor of the Coca-Cola.
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The history of Coca-Cola
Pharmacist John Stith Pemberton invented the recipe for Coca-Cola in 1886. His goal was to create a soft drink that you mix with water. He created a syrup mixed with carbonated water and called it Coca-Cola. Back then, a glass of Coca-Cola cost 5 cents.
In 1888 Dr. Pemberton sold his business to pharmacy wholesaler Asa Griggs Candler for $2,300, with all rights to Coca-Cola. In 1892 Asa Griggs Candler founded The Coca-Cola Company. A year later, he trademarked Coca-Cola and was soon marketing his product across the United States. Since 1896 also in neighboring countries.
In 1916 the unique contour bottle was created. In 1929, Coca-Cola came to Germany for the first time.
Das Originale World of Coca-Cola Museum
The original World of Coca-Cola exhibit opened in 1991 and was located in the heart of Atlanta, adjacent to Underground Atlanta at 55 Martin Luther King Jr Drive. On May 24, 2007, it was replaced by the new World of Coca Cola exhibit at Pemberton Place.
The original World of Coca-Cola Museum was famous for the one-story pavilion with the giant blue Coca-Cola sign at the entrance. There were around 1,000 Coca-Cola artifacts, a soda fountain, video presentations of Coca-Cola commercials and a 10 minute film “Every Day of Life”. The “Tastes of the World” exhibition presented the international brand Coca-Cola. There was also the opportunity to try the different soft drink brands in the “Tastes of the States” area.
The new World of Coca Cola
On the lower level, begin your visit to the World of Coca-Cola Museum in The Lobby area. Here you will be shown large Coca-Cola bottles made of different materials and as works of art from all over the world. You will hear the 10 Coke jingles from the last 60 years. From here you enter the “Coca-Cola Loft”, a collection of Coca-Cola advertising artifacts dating back to 1896. This is followed by the “Happiness Factory Theatre”, where a film about the “Happiness Factory” from Coca-Cola combined with the current “Open Happiness” campaign awaits you.
After the film, the path “The Hub” starts from where you can decide for yourself what you want to watch. You can take a picture with Coca-Cola’s mascot, the Coca-Cola polar bear, or visit the Vault of the Secret Formula, the Coca-Cola secret formula exhibit.
Milestones in Coca-Cola branding are presented here, including a packing slip from 1888 detailing Coca-Cola sales figures. At the “Bottle Works” station, visitors can see the bottling of Coca-Cola Classic bottles, which are brought to the end of the exhibition and may be taken as a souvenir of the Coca-Cola Museum.
On the upper level of the World of Coca-Cola Museum, a 4-D film “In Search of the Secret Formula Attraction” awaits the visitor on what makes a Coke a Coke.
The Pop Culture Gallery features trinkets and memorabilia made from used Coca-Cola cans and bottles. Works by Andy Warhol, Norman Rockwell, Howard Finster, Steve Penley on Coca Cola and paintings on Santa Claus by Haddon Sundblom are on display here. A dedicated section on the 1985 New Coke marketing blunder features films and artifacts.
Three Coca-Cola commercials can be viewed at the Perfect Pauses Theater: Magic Moments, Animation Celebration and International Festival.
At the end of the museum, the exhibition “Taste It!” awaits you. where 64 Coca-Cola products such as Coca-Cola Classic, Diet Coke, Coca-Cola Vanilla, Coca-Cola Zero, Beverly, Coca-Cola Cherry and many more can be tasted. Everything is sorted by country. It is very interesting to try how the Coca-Cola products taste in India, Thailand or Africa.
The last stop is the Coca-Cola Store with many Coca Cola souvenirs. At the end of the exhibition, every visitor receives an original Classic Coca-Cola as a souvenir.
Other locations of Coca-Cola museums
Club Cool is an attraction at Walt Disney World Epcot Park at Walt Disney World Resort in Lake Buena Vista, Florida. Here visitors can taste Coca-Cola from all over the world.
World of Coca-Cola Las Vegas was built in 1997 on the Las Vegas Strip next to the MGM Grand Las Vegas Hotel. The exhibition has been closed since 2000, but the Coca-Cola Store has remained.
World of Coca-Cola Tokyo was located on the 6th floor of the Mediage Hotel in Odaiba. It closed on January 15, 2007. Another Coca-Cola museum is in Taoyuan City, Taiwan and a Coca-Cola store at Niagara Falls in Ontario.
The new Pemberton Cafe, adjacent to the World of Coca-Cola and Georgia Aquarium, offers visitors fresh groceries and treats.
Opening hours of the World of Coca-Cola
The World of Coca-Cola Museum is open every day except Thanksgiving and Christmas. Plan about two hours for your visit. The World of Coca-Cola is always open from 10 a.m. in the morning. Evening closing times vary by season. Tickets can be purchased up to 90 minutes before closing.
Attractions in Atlanta near Coca-Cola World
Atlanta is a cultural center with a variety of attractions. Attractions near the World of Coca-Cola include the Atlanta Botanical Garden, Atlanta History Center, Fernbank Museum of Natural History, Fox Theatre, Georgia Aquarium, High Museum of Art, Inside CNN Studio Tour, Atlanta Zoo, and Stone Mountain Park.
Getting & Getting to the World of Coca-Cola in Atlanta
The World of Coca-Cola is located adjacent to the Georgia Aquarium on Pemberton Place in downtown Atlanta across from Centennial Olympic Park. You can park in the parking garage at 178 Ivan Allen Jr. Blvd Atlanta, GA 30313.
If you are coming by train, there are two stops, MARTA stop W1: Dome / GWCC / Philips Arena / CNN Center and MARTA stop N1: Peachtree Center.
Address to the World of Coca-Cola attraction in Atlanta
World of Coca-Cola in Atlanta
121 Baker Street NW
Atlanta, GA 30313