If you have a shop or a bicycle workshop, we want to talk to you. We believe that you have so much to win and win the entire society.
The 20 of September were in the fair Unibike in a table round destined to owners of workshops and stores of bicycles. Thanks to the report of AMBE on sale of bikes have detected a huge growth potential in selling bike for transportation. And we believe that more and better bikes are good news for all, but in particular for you that them sell.
In Spain the bikes is often sell in large surfaces or chains of distribution sports: only the 41% is sold in shops specialized, facing the 68% of Netherlands. And believe that partly is because the people that goes to a store specialized looking for bike of transport not have response to their demands. There is no utility bike in too many stores: some veterans from the sale of sport bike seem a marginal sector.
Media in Spain bike
So the people that goes looking for a bike of transport just buying a bike cheap (169€ in average) and in a large surface or chain sports, without receiving advice. Dear shops and workshops: are not you are losing a huge business? what is the experience of using a bike which, by simple mathematics, assembly components, regular or bad? Do last long this type of bike?
Yes, know that now, usually, the shops sold bikes sports very expensive, and that is accompany of many accessories, but the public to which is sold is scarce. Transport bikes with the potential audience is any person, and not only that 19.4% of Spaniards who according to the CSD practice sports cycling. The bike wants to be a vehicle normal and is opens a fan huge of possibilities commercial: you can sell more bikes, of multiple types, to many more people.
Right now the stores seem to believe that not there is demand of bike of transport, and by that many shops traditional not them bring. It saw in Unibike: had bike for transportation, but the thickness of the sector was dump to the sport, with bikes of mountain and road.
The key is to try
Us seems that is in their hands create the demand: as already have counted, the perception of the bike as transport depends of if the user it has tested or not. A time it has proven, it engages and repeats. Do that more people try the bike: let us try the bike before buying, us fix rental systems for one or two weeks, we bring test – with the collaboration of manufacturers units. Even a road show can be mounted on the square of some people, in a shopping mall, or taking advantage of the vaunted mobility week.
With the electric bike, in particular, the test has spectacular effects: who try an electric bike immediately understands that it is a real transport alternative and there is success – unexpected – BiciMAD to reflect this.
Who uses a mountain to move around town feel accomplished record. But his experience not is comfortable. Imagine a person who only has known shoes that make you a little bit of damage: do not arise that they may exist shoes comfortable, and therefore does not ask them. Only if you test them means that is worth investing in good shoes. Or a good bike, in our case.
And if people have good bike, it will be safer and more comfortable and will be more faithful to the bike. And win all.
We must leave to find new users
Cyclists are longer transport bike has many potential users including sports, but above all has to grow among the population that is not cycling. There are that go out to find them. With electric bikes, be in shape already is not a requirement, and the pleasure of moving bike can extend to any person aged 16-75. Do that it try and that you understand, and will sell many.
Have summarized all this in the presentation that we gave in Unibike. We hope that you are interested in.
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