The Success of The Nike Brand a History

Nike, who do not know it. Nike is one of the most famous brands in the world. This article is about the success of Nike. Nike. Inc. is an American manufacturer of sports shoes, clothes, sports equipment and accessories. The logo Nike swoosh. It is one of the most recognizable logos in the world. Nike markets its products under the names of Nike Air Jordan and Nike Air.Converse, Cole Haan and Bauer owned Nike subsidiaries. Nike had 2006 revenues of $ 15 billion and employs 26,700 workers. So one can say that it goes well with the company. It is headquartered in Oregon, USA The headquarters for Europe, Middle East and Africa is located in Hilversum.

History

In 1962, the company was founded by Bill Bowerman and Phil Knight called Bleu Ribbon Sports. In 1978 it was changed to Nike, after the Greek god of victory. The story goes that the wife Bowerman waffles at breakfast baked. Bill recalled that the structure of the wafers can be easily applied to shoes, by which the shoe was brighter. He produced a pair of handmade shoes, which were in great demand. When he is with Phil got the idea to import shoes from China, they started a business. They decided to cut every $ 500 in the company, in order to import footwear. In 1965, Johnson started a shop with imported shoes. In 1971, the logo was designed Swoosh for $ 35. The logo was on all products from Nike. In 1972 becomes the first shoe collection was introduced, called moon shoes. This had a shoe sole that has the structure of a disc. They were created specifically for athletes who needed light shoes. In 1972, will be the first sponsorship contract with the Romanian tennis star Emma Ballard. 1974 will be the Waffle Trainer, a pair of shoes, introduced and quickly breaks sales records. 1979 will be the first Air shoe made. The shoe sole is filled with gas, so that one has a better shock absorption. 1980 wins for the first time Nike? The carrier? gold at the Olympics. Becomes the first basketball shoe created Air Force 1. Michael Jordan is the first she wears. 1988 words coined the slogan Just Do It. As the success of Nike was just growing. It began to design other garments. In addition, more and more sponsorship contract is signed.

Sponsoring

So? S world famous brand like Nike is rapidly worn by many people. Nike is a major sponsor of many different sports. So goes the Dutch team in the shirts of the Nike brand. Many individual football players, tennis players, athletes, golfers, soccer and the national team have the Nike symbol on their clothing. Some big names that are sponsored: Ronaldinho, Tiger Woods, Roger Federer and Michael Jordan. In addition, FC Barcelona, ​​Real Madrid, Juventus, Manchester United and PSV have a sponsorship contract with Nike. While many national teams like the Netherlands, Portugal and Brazil have a swoosh on his clothes.

Competition

The German Adidas is a major competitor to Nike. Nike may well have a two times greater sales Adidas remain a formidable opponent. Since Adidas bought Reebok has improved the competitive position considerably. Adidas also has many sponsorship agreements, such as Lionel Messi, Zinedine Zidane, Raul and Kaka. Especially in football Adidas has more than Nike sponsorship. Puma, Asics Fila and his three other sports brands that make it difficult Nike.

Gallery

Nike, Inc. Success Story

Nike, Inc. Success Story

Source: thewealthcircle.com

Traditionally Innovative: The History Of NIKE

Traditionally Innovative: The History Of NIKE

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Nike

Nike

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Nike’s Brand Success

Nike's Brand Success

Source: www.thebrandspecialist.com

brandchannel: Nike Celebrates 25 Years of Just Do It

brandchannel: Nike Celebrates 25 Years of Just Do It

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Success Story of Maggi & Nike

Success Story of Maggi & Nike

Source: www.slideshare.net

NIKE HISTORY by Kien Nguyen

NIKE HISTORY by Kien Nguyen

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Nike: IMC Advertising Campaign

Nike: IMC Advertising Campaign

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What Makes a Good Logo? – Desk of van Schneider – Medium

What Makes a Good Logo? – Desk of van Schneider – Medium

Source: medium.com

Nike, Inc. Success Story

Nike, Inc. Success Story

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A lesson in successful brand evolution.

A lesson in successful brand evolution.

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Nike Strategy

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Nike Logo, Nike Symbol Meaning, History and Evolution

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Branding And Brand Repositioning Examples

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The History of Nike

The History of Nike

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Nike & Jordan Brand Black History Month Collection ...

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Nike Timeline on Behance

Nike Timeline on Behance

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Nike: IMC Advertising Campaign

Nike: IMC Advertising Campaign

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Nike’s Instagram Videos Have Helped Boost Following by …

Nike's Instagram Videos Have Helped Boost Following by ...

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Nike, Inc.

Nike, Inc.

Source: en.wikipedia.org