Sugarloaf And The Bike Rack That Was Not

In the previous text, I commented that I still go back to sugar loaf “green”, the store of v. Clementino, in são paulo, in search of his lost bike, since the previous visit had not been able to find the plate prettier than their website shows, either the parking area reserved for bicycles.

Well, I found the bike rack. Or rather: I didn’t think not. Or the bike rack or the label pretty, which apparently put on the site just to sell the green image of the store.

What I found were these paraciclos, almost hidden behind an easel, outside the shop, without any security. And with a small plate, but quite unpleasant, which says that the safety of the bike parked there is “of sole and exclusive responsibility of the user”. Because client user is who arrives by car.

Sugar loaf says on the website that the bike rack is “to encourage environmentally friendly attitudes”. But why would I want a bike in a place that tells me that there that i read on the board? Is a disincentive. If the person is considering leaving the car at home to go to the bike, when you read this card will solve continue driving, because the bike sits there unprotected and someone can steal… The car is protegidinho there in the garage. And, if by unfortunate unlikely is stolen, the parking is secure. Why cycling?

Paraciclos so dumped outside, with a “card if stealing is your problem”, offer virtually the same security post in front of the store. A bike rack needs to be a bicycle parking with some level of access restriction, with some minimum guarantee of safety. How are these paraciclos, it’s easy to someone on the street ” interested in ” by one of the bikes and go there to try his luck with the lock.

For cars parked in the basement, there are safe, a ticket to release the gate and a security guard at the gate of the parking lot, ensuring customers ‘ peace of mind while shopping. Already users, which if you see if your vehicle is stolen. Vehicle? No, it’s just a magina bike even

Law no. february 6, 2007

14,266 article 8 terminals and sitp transfer stations, public buildings, industries, schools, shopping centers, condominiums, parks and other places of great influx of people must have places to bicycle parking, bike racks and paraciclos as part of the infrastructure to support this transport modal.

Outa thing that calls a lot of attention in this poster is the phrase “kindness sugarloaf clients”. But what do you mean, kindness? Make a bike rack is no kindness, is law!

And found even the cute little green card I saw on the site. Also I didn’t find a market with such ecological action about the speech, with regard to encouraging the use of clean vehicles. Until there wouldn’t be any surprise if you don’t spread that on the site as one of the strong points of green shop, giving the impression of having a differentiated infrastructure to the bike shop.

Is beautiful a company say that supports the bike. Looks good in print, enhance, generates positive feedback of who think cute bike but if adventure not to use it. But the practice has to beat with the speech: cyclist is not stupid and knows when it is being taken seriously and when it is just being used to add value to the brand image.

Suggestion to sugarloaf

Make a bike rack as the extra itaim, hypermarket group, which has a separate area for bikes in the parking lot, with a lookout who delivers/picks up a parking ticket. Meet the bike rack shopping ibirapuera, which asks for id and password. See how simple the process for parking in bike racks bike use.

Don’t let the competition pass in front of you, treating the cyclist as a client and not as a user of paraciclo. I’m going to the market to shop, I’m not going to use a paraciclo! And if the place doesn’t want to see me, I’m looking for another place and ready. If it’s one that at least don’t try to kid myself.

Understand better what is a bike rack before you leave saying they have one and selling it as a differential shop green. The differential can be showing negative if not implemented for real. If they mean that encourage the use of a non-polluting means of transport and sustainable, do it for real. Otherwise frowned upon.

Point in favour

To say that I just complain, something I have to recognize: the paraciclo model is great. It’s not one that offers risk of warping and wheel. In that, you support the bike and lock the way you find more appropriate. And with this model you can put six bikes in a very small space. Holding several together with the same lock, fit well anymore. All using a space equivalent to a single car parking space.

Could be underground, with the same security offered to automobiles. And would not.

See also:

The answer from the sugar loaf and the lost bike rack bicycle racks in the cultural centres of the avenida paulista as build no courtesy bicycle racks, is law! Bicycle parking at curitiba still made fun of the cyclist wins official plate square

 

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